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Darwin brand design

Thomsons the industry leader in employee benefits needed a name and rebrand for Perquisite to align with its business vision.

Overview

The Challenge

Thomsons the industry leader in employee benefits needed a name and rebrand for Perquisite to align with its business vision.

The Result

The name Darwin, along with a support graphic that conveys evolution, quality, innovation and growth while clearly standing out amid the strongly competitive market.

With a name that has become synonymous with setting the benchmark, Darwin continues to lead the market and constantly push the boundaries of employee reward.

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