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Henry Holland
NFC rings

A simple yet effective way to purchase items
by touch direct from the fashion show.

Overview

The Challenge

Design and development of an iOS app supporting cloud-based payments for House of Holland’s London Fashion Week SS2016 show

The Result

A simple yet effective way to purchase items by touch direct from the fashion show. The app enabled Henry Holland’s VIP guests to buy items of clothing at his fashion show by simply touching a specially-designed NFC ring to an enabled tag on the outfit.

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